Professional Development: Writing

It can sometimes be difficult to know what information to include when writing for museums. How long should this section be? How much should I assume the reader already knows? How can I engage a reader in a fun label or post? These are a few questions for which museum writers often have to prepare. Whether it is an instruction panel, an exhibit label, or a social media post, guidance makes all the difference. Below are a few continuing education links for those science centers and museums looking to spice up their content.

The American Association of Museums (AAM) has many courses available for a small fee. One of which, “Exhibition Label Writing,” offers beneficial information for anyone looking to brush up on current museum writing trends. To go along with that, AAM also has a course that presents those winners of “Excellence in Exhibition Label Writing” and gives some suggestions for alternatives to traditional labels.

While most museum writers create labels, the content shared in those labels is often a form of science writing. The National Informal STEM Education Network (NISE Network) has produced a “Science Writing Workshop” that allows you to ramp up your science writing abilities and learn some critical interviewing skills.

Social media has become a necessary method of outreach for science centers and museums within the last five or so years. While this “Adopting Interactive Marketing and Social Media Strategy” course from AAM encompasses more than just writing, it allows for those creators of online content to think about the bigger picture.

How do you encourage your science center or museum staff to participate in continuing education?

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